Brief: As premium partner of Euroleague Basketball & Title Sponsor of EuroCup - Chipita (promoting their “7 Days Croissant”) wanted to leverage their rights to communcate with basketball fans in key markets throughout Europe.
I directed the creative, digital and social strategy from sponsorship launch. Delivering a gross media value of over €30m against a spend of €500k.
Starting from zero online or social presence I managed a social campaign that delivered 114m impressions within 6 months - delivering a EMV of €6m.
