Sponsorship Strategy (2017-18)

I directed the strategic management of a title sponsor’s digital, social, ABL, and BLT media spend across multiple European markets. This included the implementation of point-of-sale marketing and leveraging league assets to secure premium retail partnerships. I built and led a team that successfully launched and executed a multi-language digital and social media campaign, achieving over 14 million impressions within eight months for a brand with no prior online presence. Through a targeted retail activation, we delivered €30 million in Gross Media Value against a €500,000 campaign investment.

Brief:

Tasked with managing the title sponsor's digital, social, ABL, and BLT media spend across five key European markets, and establishing a robust online presence for a previously offline brand.

Execution:

Directed the strategic deployment of a multi-language digital and social media campaign, leveraging league assets for premium retail partnerships and introducing point-of-sale marketing. Built and led a team that delivered a comprehensive digital strategy, resulting in significant brand exposure.

Results:

Achieved over 14 million impressions within eight months for a brand with no prior online presence. Activated a successful retail campaign, delivering €30 million in Gross Media Value against a €500,000 campaign spend. Secured premium retail real estate through strategic league asset utilisation.

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