Multimedia Management (2012-20)

I established and led high-performing content and sales operations, directing content creation and distribution across extensive digital networks. I managed teams to secure and deliver content for major international brands, and developed new sales strategies targeting emerging markets. I contributed to the management and content scheduling of networked digital display solutions across numerous venues, ensuring seamless data integration and media delivery. Additionally, I supported the development and implementation of core digital signage platforms.

Brief:

Tasked with creating consistent, engaging visual content for Capital One's EFL Cup sponsorship across diverse LED systems at all fixtures and Wembley Stadium. project managed the launch of the "Man of the Match" app, including a launch event at the Sunderland vs. Middlesbrough Tees-Wear Derby.

Execution:

Orchestrated developing and deploying brand-compliant digital assets for LED displays, ensuring seamless integration across varying system specifications. Directed the comprehensive launch of the "Man of the Match" app, supported by a multi-channel digital and social media campaign, while maintaining brand consistency.

Results:

Achieved significant uplift in brand awareness and competition engagement. The "Man of the Match" app garnered 1,000 downloads upon launch, driven by a successful wraparound digital and social media campaign.

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